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Our Story


Founders

Soubhagya Sahoo - IIT Kharagpur, IIM Ahmedabad, HUL, Nvidia

Sapna Patel - Google, Teach For India, ex-IIT Bombay startup VP


Gray Routes Innovative Distribution, the company behind GrayDrop advises leading FMCG and Pharma firms such as P&G, GSK & Nivea on their distribution technology initiatives and mobility deployments. The novel solutions are designed by distribution technology experts with extensive experience leading National Sales Technology initiatives for Unilever’s $4B operating company.

 

We have been pioneering the delivery force automation (DFA) space since 2012 and have an excellent record of conceiving, designing and deploying complex algorithms-based mobility analytics solutions that solve real logistics problems intelligently and generate quick and sustained end-user adoption for our clients.

 

The idea for multi-drop dynamic navigation application arose when Soubhagya, a seasoned hi-tech professional who successfully crossed-over into consumer space in a bid to create greater impact, was working on a FMCG project to redesign the city-distribution model to handle spiralling fuel and labor costs, and realized that there were no efficient solutions that leveraged emerging hi-tech capabilities of big data analysis and smartphone sensors in a easy-to-understand manner. Besides, very few tech vendors then were capable of handling the complexity of algorithms or understanding intricacies of last mile sales processes, or infrastructural issues in developing markets. The innovation was also considered risky in the intrapreneurial setting, hence Soubhagya refined the design along with Sapna, and chose the entrepreneuship platform to test the idea.

 

The Idea turned out to be a million-dollar idea when it was felicitated as Finalist in Asia-Pacific's largest startup competition, the Economic Times Power of Ideas 2012. With a unique ability to comprehend sales processes and create technology with ease, Soubhagya co-founded Gray Routes with Sapna, an ed-tech and online sales leader to complete the Solutions loop for enterprises looking for intuitive, easy-to-deploy high ROI technology solutions.

 

With several enterprise customers across multiple industries and a user base of over 250 enterprise users in just a year's timeframe, growing at 100% MoM, Gray Routes is one of the Top 30 B2B technology firms in the country today, and an easy choice to make for SMEs looking to upgrade themselves to the next level - Easily, with Zero-capex and in merely 2 days.

 

Our Team Members