Gray Routes Innovative Distribution LLP, founded in March 2013, is an agile startup with a transformational agenda. Leveraging the immense power of GPS technology to unearth innovative business models, Gray Routes provides proprietary mobile app solutions and distribution technology consulting to some of the largest FMCG, telecom, food services, e-Commerce and logistics companies transforming their sales and distribution management systems.
A world-class founding team of talented and experienced professionals from IITs, IIM-Ahd with a cumulative experience of over 50 years across FMCG, Computer Algorithms, Semiconductors, Education, HR, and transportation industries leads Gray Routes.
Backed by strategic investors from The Carlyle Group, Intel and
Qualcomm, Gray Routes has been recognized nationally as one among the Top 75 businesses out of over 14000 startups in India's largest and most well known startup workshop - the Economic Times Power of Ideas 2012, conducted jointly by ET, IIM Ahmedabad CIIE, and Department of Science and Technology.
Gray Routes is also a certified IBM Business Partner, and has been recognized as Top 30 B2B firms in the country in India's first B2B competition.
Gray Routes in the media
Gray Routes wins Top IBM Award for its Delivery and Sales Force Automation solutions - YourStory.com, IBM SmartCamp
Dr. APJ Abdul Kalam releases Gray Routes interview by IIM Shillong - Bitesys magazine, IIM Shillong
Mumbai-based mobility solutions startup Gray Routes raises $100K in angel funding - VC Circle.com
Mumbai startup Gray Routes has mobile solutions for big FMCG problems - StartupCentral.in
Gray Routes Mobility Innovation team brings together world-class talent in algorithm design and product distribution process expertise along with an efficient developer base that understands local infrastructural constraints and possesses extensive system integration experience. The application innovations solve painful sales/distribution problems and are designed with an end-user adoption framework at its core that ensures industry-best usage ramp-up times with sustained adoption rates of up to 100%.
We do a great job of connecting-the-dots, so enterprises such as Arihant pharma distributors, GSK Consumer Healthcare, Nivea, Shweta Electronics, Festival Ice creams can focus on Action and leave Analytics to the experts - us.
Industry leaders in FMCG, pharma, product manufacturing, event management and logistics such as P&G, SuperMax, Vinay Switches, Delex Cargo, Fountainhead Entertainment, Pace Projects & Logistics require a technologically advanced implementation platform in order to get a hold over sales, manpower, people or labor related issues as well as the unbridled fuel costs.
With Gray Routes proprietary multi-routing, geo-coding, security or CRM solutions and qualified product trainers, clients are not only able to rollout distribution efficiency measures successfully but are also able to do so sustainably, without any need of extended training for updates or upgrades. Tap the benefit of cloud to get rid of pending upgrade issues.
Courier & e-Commerce logistics as well as several B2C firms are suffering from emerging market issues such as unsystematic addresses, incomplete or abbreviated names, lack of traditional driving directions and motorcycle-delivery support in any GPS navigation solution, or missing real-time collaboration and communication, leading to loss of customer trust or overall engagement and enjoyment of the product experience.
Gray Routes is working smartly to connect several such e-Commerce, courier & innovative QSR firms such as FLYKING courier, Delex Cargo, Delhivery, and Box8 with their consumers in a deeply engaging way which gives these businesses a clear edge in delivering customer delight, while at the same time driving cost and time savings.